ABOUT US

Our Mission
We produce advocacy campaigns and community events to increase awareness and encourage support for animals in need.

Vision
To work towards a day when society considers the wellbeing of all animals and provides safe, loving homes for companion animals in city shelters. We produce advocacy campaigns and community events to increase awareness and encourage kindness towards at-risk animals. We celebrate the human-animal connection. Rational Animal works on projects with the general public, schools and celebrities. We sew and deliver beds to animal shelters through our Mother’s Comfort Project, which brings comfort to animals and can help them find their forever homes. We produced the Tails to Trails map to make it easy for New Yorkers to find local shelters and rescue groups when they’re ready to adopt their new best friend. We also teach good animal guardianship through our community events, the Orange Ribbon for Animals Campaign and our humane education program.