Creating media and events to help at-risk animals in
New York City and Nevada County, California.

Join us in helping at-risk animals.

Every little bit helps.


Make Your Shopping Count!

Visit our online store to purchase homemade animal beds, toys, and gifts that directly supports our mission to help at-risk animals.


Thanks to the Frank Sinatra Estate

We are so grateful to the big hearts at the Frank Sinatra Estate who helped us raise funds around Valentines Day by offering this limited edition fine art photograph of Frank Sinatra with his rescued dog Ringo taken by renowned photographer John Dominis.  Offered exclusively through the Frank Sinatra Estate and Morrison Hotel Gallery, the proceeds benefitted Rational Animal and our grants that helped: the Wildlife Disaster Network of UC Davis caring for wildlife and domestic animals injured in wildfires; and Sage Compassion For Animals helping low-income families with emergency vet bills.

See our video below that describes our recent fundraising efforts and how we helped animals.

Fine Art Music Prints for Rational Animal hosted by Morrison Hotel Gallery helps save at-risk animals and animals injured in wildfires.

Morrison Hotel Gallery, world-renowned fine art music photography gallery,  continues to sponsor our online fundraiser in support of Rational Animal. Fine art prints generously donated by world-renowned photographers help us raise funds to continue our mission of creating media and projects that increase awareness and help at-risk animals.

Watch the video below
to see how your donations help animals who suffered due to the 2020 California wildfires. 
Please also visit our facebook page for the latest news.


Rational Animal Turns 20 in 2022!

Stay tuned as we gear up to celebrate 20 years of helping at-risk animals in 2022. 
Throughout these 20 years we are excited to celebrate with friends, volunteers and sponsors who have helped us increase awareness and help animals through the multiple campaigns that have included:  animal adoption and spay/neuter TV and kiosk ads for the Mayor's Alliance for NYC's Animals; Trails to Tails, five editions of the NYC's first shelter map; our star-studded GIMME SHELTER Rock N Rescue NYC benefit concerts raising funds for over 30 rescue organizations; recognizing hundreds of people for their good work for animals with the Orange Animal Guardian Ribbon;  raising awareness for wild, working, and domesticated animals via our Gingerbread Homes for Animals  family events in Central Park and Chelsea Market ; and our Mothers Comfort Project sewing and delivering over 12,000 beds, toys and supplies to dozens of animal shelters. 
We've got events and new fundraisers in the works. Volunteers needed in New York City to help us with events and fundraisers, email [email protected]

Adam “Adrock” Horovitz, Beastie Boy, with Roberta, when he helped us promote our benefit concerts, GIMME SHELTER: ROCK N RESCUE NYC

Pearl Jam’s Eddie Vedder with Celo, the rescued dog featured on Rational Animal’s Pearl Jam/Riot Act fundraiser t-shirt.

gray cat standing in two feet

Rational Animal is Now in Northern California!

We are excited to now be active in Nevada County, CA. Recently, we’ve donated ADOPT ME vests and canned food to the Grass Valley Animal Shelter, and leashes, collars, and soft muzzles to Pet Program of the Hospitality House of Nevada County. Please check our Facebook page for updates and events.


Campaigns and Awareness Projects

We run lots of different campaigns and projects. We have our Orange Ribbon for Animals, which is all about promoting animal guardianship rather than animal ownership of companion animals. We produce high quality public service announcements, in both video and poster format. We also run successful projects, such as our Mother’s Comfort Project, which has made and provided thousands of beds for homeless animals at NYC AC&C shelters.



We produce advocacy campaigns and community events to increase awareness and encourage support for animals in need.
Learn more >>>


Join us for our upcoming sewing event! Visit our Facebook page for dates.
We need your helping hands and the animals need your help! 


Pick up a bed, catnip toys for your pet, or special gift for a friend! Visit our store >>>

© Rational Animal 2021. All Rights Reserved.